Michael McNeil the VP of Global Marketing at Huda Beauty, Corey Weis the Head of Ipsy Studios, and Mehdi Mehdi the Chief Digital Officer at Rare Beauty give us their insider views on working with createurs.
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1. How to reach out to brands
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2. Is professional photography necessary?
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3. Do you only work with influencers that have talked about you?
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4. Would you prefer to work directly with createurs or through their managers?
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5. What was your worst createur partnership?
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6. How important is following when looking to hire an influencer?
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7. What was your favorite partnership?
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8. Who is your favorite createur?
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9. How important is engagement and engagement rate?
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10. What are you looking for when hiring an influencer?