We put together five different email templates to help you get in touch with the brands you love. Try this template if you produce quality organic content and you’d like to start getting paid for some of them.
Like many creators, you buy from several different brands, some of which you really love and use their products often. You tag the brands you use and share links to the products, and you can tell your community loves your taste. By now, you have enough organic material to approach a brand and explore the idea of starting a paid partnership with them.
Here, Meghan, a cook and lifestyle/food blogger contacts Jade, Director of Brand Strategy at an emerging, sustainable kitchen and cookware brand.
Hello [Jade],
My name is [Meghan] and I am a [cook and a food blogger]. I post my [recipes and hacks] on [Instagram, Pinterest, and on my Youtube channel].
I love discovering new products and posting about them. Last month I mentioned [your brand] in a Story [link to post] using your [handmade ceramic bowls] and asked my audience [which color they preferred. I would bake a cake in the winning color]. It was a lot of fun, and I was glad I could introduce your brand to many of my followers.
I truly love your products and how [you value traditions while innovating]: in 2020 alone, I mentioned [your brand 5 times]. I would love an opportunity to dedicate more posts to your brand.
If you think a partnership could be beneficial for both parties, I would be happy to schedule a phone call to chat!
This approach works for several reasons:
- It provides a sense of mutual benefit.
- It demonstrates you understand the brand deeply, and you follow them for the right reasons.
- It shows off both your creativity and your penchant for engaging your community.
Use this template to draft your outreach. Swap out the specific details with own your information, and insert direct links to your social media channels/blog. You're good to go!