We put together five different email templates to help you get in touch with the brands you love. Try this template if you want to get access to exclusive events or free products.
Here, you're looking for compensation in the form of free products or experiences, like events, trips, or services. Many brands are happy to collaborate on that model in exchange for visibility.
Michael is a travel vlogger. He contacts Claire, Head of Influencer Partnerships at an established beauty brand that owns spas and beauty bars.
Hello [Claire],
I’m [Michael], a [travel vlogger and a skincare addict]. I love your brand’s origin story, and as it turns out, I’m coming to [San Francisco] in 2 months to shoot a video on [what to do in the city during the pandemic]. I would love to partner with you on this content.
On a trip to [New York] last year, I worked with [name of a different brand]. My [vlog about my stay at their spa] got [over 320k views]. I talked about the story behind their new skincare line, and my promo code generated [$2,000 in sales]. I would love to create similar content for your new line.
If you’re interested, please feel free to reply to this email or give me a call!
This kind of outreach works because:
- It shows exactly the kind of promotional work you can provide.
- It doesn’t come off as too transactional—but makes it clear you’re looking for a sponsor.
- It provides specific data points (content views and sales generated), so the brand knows what to expect.
Use this template to draft your outreach. Swap out the specific details with your own information, and insert direct links to your social media channels/blog. You're good to go!